General Online Dating Industry
2014
General Information
The vast majority of online daters prefer to initiate contact with daters who share the same ethnic background.
1 in 12 users of social media sites have been the victims of online abuse. Of those victimized only a third reported it to the social media site. Half of the victims said they would have reported it if they knew how.
With online dating men make 80% of the initial contacts which only 25% were actually reciprocated.
21% of Internet users feel people who use dating sites are desperate.
According to a study 85% of singles that meeting people through online dating is socially acceptable.
67% of singles know couples who've met through online dating.
Today 33% of couples have met online. By 2040 this number will rise to 70%.
75% of women say posting sexy photos is a big turn off.
Singles in America spend $82 billion every year on dating.
The average dating site customers spends $239 a year.
On a popular dating app, iOS users were contacted 17% more often than Android users.
Android users tend to be slightly older than iOS users. 67 percent of iPhone users are under 45.
The US dating service market is estimated to be worth $2.2 billion.
The 5 largest dating sites account for 49% of US dating service revenue.
By market share the largest dating service companies are: IAC (Match.com, OkCupid, Tinder, ...) at 27%, eHarmony at 13.8%, Zoosk at 5.1%, Spark Networks (JDate, Christian Mingle, ...) at 3.2%.
Online dating sites in the US spent $241 million on national TV ad placements in 2013.
In the first half of 2014 dating sites so far have spent $214 million on ads with the top 5 dating sites spending 95% of the amount.
38% of Amerian singles have used a dating site or app.
42% People are afraid to express on social media their point of view of certain subjects if they believe their views are not widely shared.
Posting a full body profile photo of yourself will increase the chances of you getting a response on average by 203%.
Posting profile photos of you and your friends decreases your chance of response by 42%.
Mobile dating apps generated a billion dollars in 2011. By 2016 it is expected to be worth 2.3 billion.
Thanks to mobile dating and the rise of dating apps since 2008 the average message length has dropped by 2/3rds.
Now days most messages on a dating service are about 100 characters long. It has been determined that the highest response rate to messages are ones that are between 40 and 60 characters long.
Online dating still has a bit of a stigma. Support from friends and family for a union is usually less if the connection for that match didn't come from them.
China
The China dating app Momo launched in 2011 and could be looking at a IPO in the United States. They have 100 million registered accounts and 40 million monthly active users.
Jiayuan.com is the largest dating site in China and accounts for over 50% of the time people spend on online dating sites. [30]
United Kingdom
The average male online dater is 5' 10" and the average female is 5' 4".
Average male online dater has never been married. The average female online dater has gone through a divorce.
Dating, Relationships & Marriage
1 in 12 marriages are mixed-race.
82% of people between the ages of 18 and 25, and who are in a serious relationship send multiple text messages to their partner each day.
15% of singles in the United States preferred drinks over dinner for a first date.
Women who have more self-esteem and greater acceptance of their bodies have better relationships.
33% of singles agree that it’s less intimidating to ask someone out via text. 68% of singles say they still want to chat on the phone or in person to schedule dates.
57% of 18 to 24 year olds say texting has made it more difficult to determine if a request to go out with someone is a date or not.
Nearly 25% of singles say they would consider marrying someone who is unfaithful to them while dating. [10]
47% of singles research their dates on social networks like Facebook before meeting.
46% of men and 35% of women follow-up about a date the next day.
On a first date 72% of singles feel it is a big NO-NO to talk about exes.
92% of men say they're comfortable being asked out by a woman.
79% of men and women in their 20s and 62% of those in their 30s plan for marriage to be a part of their future.
68% of single men and 57% of single women say they want more sex.They would like sex 2 or 3 times a week.
76% of men say women text too much. 63% of women say they enjoy texting during work hours while men prefer to concentrate on work.
72% of women and 60% of men say it’s ok to casually date more than one person at the same time.
Men do most of the planning for a Valentine's Day date. Most women do very little.
79% of men and 65% of women give a gift to their significant other on Valentine's Day.
In 2011 51% of Americans were married. In 1960 it was 72%.
The average time between meeting and marriage is 42 months.
The total cost of a couple's courtship costs on average $23,660.
33% of men and 22% of women said they would end a relationship over unsatisfactory sex.
In America 58% of women and 56% of men have never been on a blind date.
80% of people ages 18-24 and 42% of people 64 years or older have never been on a bling date.
Las Vegas Nevada, Detroit Michigan and Columbus Ohio are the top three cities with the most open-minded daters.
With mobile phones, Android users are 20% more likely than iOS users to be divorced.
64% of women said they’ve never had a one night stand compared to only 41% of men.
15% of college students have more than two hook-ups per year. This includes anything from kissing to sex.
Number one thing American singles look for in a relationship is common interests.
27% of men and 25% of women think you should wait until the second date to kiss someone.
In August there was 124.6 million single Americans. This is 50.2% of the population aged 16 and over.
In a year on average 32% of couples who met online will breakup. In comparison, only 23% of couples have left each other after a year who met offline.
82% of women and 48% of men said they would not have sex on the first date. This works out to 66% of Americans
disapprove of sex on the first date.
6.5% of women and 4.5% of men who signup to a dating service are already in a relationship during the December Holiday season. This is a 300% increase over other times of the year.
2013
General Information
Some online dating sites report traffic as much as 350% higher after Christmas.
Google Zeitgeist releases the top 10 most searched dating sites in 2012. Plenty of Fish was first followed by Match.com and then OkCupid.
The online dating industry is now estimated to be worth $2 billion a year.
According to another source the global online dating market is estimated to be worth $4 billion USD.
A few demographics showed a particular inclination towards online dating:males, people aged 30 - 49, people who are employed, and people with higher socioeconomic statuses.
For June 2013 the top 20 grossing iPhone apps in the social networking sphere included at least 13 dating apps.
Social media sites with the most consumer awareness in order are:Facebook, Twitter, Google+, eHarmony, and Match.com.
There is a 1 in 6 chance a man will respond to a woman’s message regardless of her age.
On average a man has a 1 in 25 chance a woman will respond to his message on a dating site.
42% of Internet users say they know someone who has used a dating site. In 2005 this number was only 29%
54% of dating site users have found someone who has misrepresented themselves in their dating profile.
11% of American adults have tried one or more online dating sites.
United States
We estimate that the number of active daily registered users of online dating sites is 5.5 million.
The US online dating industry (including adult sites) by POF is estimated to be worth $1 billion.
The United States online dating industry is estimated to be worth $2 billion in 2012 by IBISWorld.
In 2013 there are approximately 3,898 dating services who employ 7,376 people.
Mobile dating revenue is expected to double in 5 years.
More than 110 million people in the United States have an STD. About a third of them are single.
87% of people think online dating is a good way to find a partner.
75% of singles would rather find a partner of the same faith.
85% of Christians and Jews say it is okay to have sex before marriage.
In most states dating services are not required to do background checks because of a law that says websites aren’t liable for user content.
How do couples meet? 16% use online dating, 14% work together, 12% meet through friends, 7% meet through social networking, 7% by school, and 7% from social gatherings.
1 in 10 US citizens have used an online dating site. 7% of mobile phone users have tried a mobile dating app.
6 out of 10 Americans use social networking services.
24% of adults have researched their dates online.
United Kingdom
The UK’s online dating market has been estimated to have expanded by another 6% in 2012 and is now worth £170 million.
There are an estimated 5,000 dating services in Europe, with about 1,500 from the UK.
9.1 million people in Britain have used an online dating site.
Australia
1 in 10 Australians have been dumped by someone via SMS. The same statistic holds true for being told that they are loved.
Nearly 1 in 10 Australians has found love online. The most successful (1 in 6) are between the ages of 35 and 44.
1 in 5 Australians have sent or received sexy photos.
51% of Australians have tried online dating.
India
6 million singles have joined online dating services in India. The market is estimated to be worth $130 million USD in 2012.
By 2015 it is estimated India will have 115 million users of dating services.
China
The online dating industry in China is expected to break two billion RMB ($318 million USD) in total annual revenue by 2014.
China's primary dating/marriage sites are Jiayuan, Zhenai, and Baihe.
China’s infamous One-child Policy has made it more difficult for single Chinese in cities to find a suitable partner.
Dating, Relationships & Marriage
A study found with Speed Dating, physical attractiveness is the first factor singles use to determine whether or not to ask someone out on a date.
When a husband has a close relationship with his wife’s parents, the couple’s risk of divorce decreases by 20%.
The Honeymoon Phase of marriage does not exist. Married couples are most happy after their first year of marriage.
20 percent of current committed relationship began online.
17 percent of marriages in 2012 began on an online dating site.
48 percent of seniors (over 50) look to online dating to find a serious relationship, 26 percent look for friendship, and 14 percent want to try casual dating.
The most difficult marriage vow for men at 27% is being faithful.
The most difficult marriage vow for women at 32% is for better or worse.
Over 75 percent of seniors do not want to get married again, but they do want a serious relationship.
Over 85 percent of seniors (men and women) rank sex as very important in a relationship.
43 percent of people say poor grammar is a turn off when reading a dating profile.
65 percent of singles do not post their relationship status on Facebook.
People in their 20s are 4x more likely to send sexy texts than people 50 or older.
Before a first date 48% of women and 38% of men research the person on Facebook.
Men list of must-haves in a partner
omeone I can trust (63%), treats me with respect (57%), is physically attractive to me (40%), has sense of humor (37%), is comfortable with her sexuality (36%).
Women list of must-haves in a partner:treats me with respect (84%), someone I can trust (77%), makes me laugh (58%), shares the same values (47%), is comfortable communicating (46%).
57 percent of women and 48 percent of men say debt is a turn-off in a partner.
75 percent of women and 71 percent of men say money is the most common argument for couples.
In the U.S. almost 2/3 of singles believe it is at least somewhat acceptable to see more than one person at a time.
62% of singles aged 18-24 said they would be disappointed in themselves if they remained single their entire life.
The biggest threat to marriage is infidelity according to almost 50% of singles. Financial problems came in second at 18%.
Men rated what they found most attractive in a woman:Appearance - 33%, Sense of Humor - 19%, Intelligence - 16% and Confidence - 12%.
Women rated what they found most attractive in a manense of Humor - 24%, Appearance - 21%, Intelligence - 16% and Integrity - 16%.
The top 3 worst traits as rated by men:Greed - 30%, Sloth - 20%, and Gluttony - 15%.
The top 3 worst traits as rated by women:Greed - 34%, Wrath - 20%, and Sloth - 15%.
15 percent of singles say they would not have sex at all before marriage.
The 3 most important factors in a long-term relationship are
artner's family treats me well, Similar views on pets, Likes same activities.
Friends and mothers are the most popular dating consultants for singles.
48% of single women and 38% of single men admit to looking a new date up on Facebook before meeting for the first time.
49% of women and 27% of men would cancel a first date over something they found while looking up the person online.
41% of married couples had sex at least once a week in 2012.
More than 80% of married men and women say they would marry the same person again if they had the opportunity.
52% of singles and 46% of married people go out 1-3 times per week. [25]
The 3 most important qualities in a husband are communication, reliability and honesty.
Singles meet their dates 22% of the time through friends and 20% of the time from online dating.
Singles with the most first dates by city live in Denver at 47%. With gadgets, iPhones and tablets win with 45% of singles who own one of these items went on a first date in the past year.
77% of men say it wouldn’t put them off if a woman they dated had children.
27% of women and 56% of men admitted to harboring feelings for a friend of the opposite sex.
60% of men and 40% of women have successfully turned their friendships into romantic relationships.
Data from the 2012 US census shows that there are 107 million singles in the United States. Over 1/3 of them (35 million) are over the age of 50. [30]
92% of people have remained married who tied the knot between 2005 and 2012.
8% of marriages which started offline end in divorce. Couples who meet online report separation rates of only 6%.
Men are more than twice as likely to approach a woman with tattoos.
49% of men and 39% of women will text a date the next day to let them know they had a nice time. 20% of women wait for the man to text first though.
On dating sites 1 in 3 Fathers lie about having kids. Younger Fathers lie more than older Fathers (over 30).
42% of men said they wouldn’t even consider dating a woman if she was older than them.
1 in 5 men claim to have experienced love at first sight. 1 in 10 women claim the same.
It takes most men less than 20 minutes to decide if theywant to go out on a second date.
31% of men and 33% of women find it easier to ask someone out on a date via text rather than making a phone call. [42]
50% of singles said they would consider breaking up with someone they were casually dating via text. 24% would consider ending an exclusive relationship this way.
25% of singles have used a coupon on a first date, and 73% of those surveyed said they would continue to date a coupon clipper.
64% of people say that the quality of relationships with those they are dating has improved thanks to their mobile phones.
The types of beer you and your date prefer actually offer clues about your compatibility.
Womens response rates increases 71% if they share a mutual friend on Facebook with the person they are responding to.
In 2013 51% of American adults are married. In 1960 this number was at 72%.
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